Lions-Bears game to feature pink towels in stands
Posted: 10.05.2011 at 11:41 PM
DETROIT - Pink will compete with Honolulu blue and silver
at Ford Field during Monday night's football game between the
Detroit Lions and Chicago Bears.
As part of Breast Cancer Awareness Month, Blue Cross Blue Shield
of Michigan will supply 50,000 bright pink towels to fans inside
the downtown Detroit stadium.
The towels are meant to raise awareness about the importance of
breast cancer screenings. Fans are urged to wave the towels during
the nationally televised game. Honolulu blue and silver are
Detroit's team colors.
Detroit is 4-0 heading into the game, its best start since 1980.
Blue Cross also wants businesses in Detroit to encourage their
employees to wear pink Monday.
Blue Cross provides health benefits to about 4.3 million
Michigan residents.