General Mills works with athletes on new Wheaties
by AP
Posted: 07.23.2009 at 1:16 PM

MINNEAPOLIS (AP) — Cereal maker General Mills is launching a new version of Wheaties aimed at improving sports performance, with input from athletes such as NFL quarterback Peyton Manning and NBA star Kevin Garnett.

The Golden Valley, Minn.-based company says it is testing three types of the new version of Wheaties with athletes and some readers of Men's Health magazine. It will announce the new product in September.

The company says the new version will not replace the 85-year-old original Wheaties.

General Mills wants the new version to help athletes with endurance and energy.

Besides Manning and Garnett, other athletes working on the project include baseball player Albert Pujols, gold-medal winning decathlete Brian Clay and triathlete Hunter Kemper.

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