Northern Michigan-based surf and skate clothing company
"Amazing people that haven't been given that door, you know that's open for them, that's what I want to utilize this as," said Randy Myers, Owner of AFRNT clothing company in Traverse City.AFRNT is a surf and skate inspired clothing company. "It's not meant to be a souvenir brand, it's meant to be an inspirational brand," Myers said. It's not so much the clothes that are the focus of his brand, Myers said it's the meaning behind the brand. AFRNT is short for All For New Talent.