TRAVERSE CITY -- The 4th Annual Charity Roubaix Bike Ride is taking on a special approach.  The event August 12th-14th is aiming to raise $10,000 for Munson Healthcare Women's Cancer Fund. 

It starts August 13th at The Park Place Hotel in Traverse City at 8:30 a.m.

Riders can choose between a 23 or 40 mile route through Old Mission Peninsula.  For information on how to take part click here.

Also, to see the entire interview that aired on 7&4 News Today check out the video clip.