TRAVERSE CITY -- This summer television audiences across the US will get to learn about the treasures of Traverse City in a new "Pure Michigan" commercial.
The Traverse City Convention and Visitors Bureau is joining Travel Michigan for a national partnership program. This means providing four weeks of nationally-aired commercials specifically about Traverse City
It will highlight and build awareness about the area's scenic beauty, culinary richness, and recreational diversity.
TC Visitors Bureau Bureau President Brad Van Dommelen says, “You don't have to step very far outside of Michigan to talk to people that have a perception of Michigan that is based on what people think they know about Detroit and that's what they think the entire state is about. We find people are always surprised when they come here and discover this area and they truly think they have discovered something new.”
The Traverse City ad campaign is being made possible by a 3% increase in the lodging assessment that provides most operational funding for the Traverse City CVB.
The new commercials are scheduled to air in June.
