In response to the devastating earthquake in Haiti, Boyne Resorts committed a donation of $1 from every lift ticket sold Saturday, January 16, at its mountain resorts across North America.
Donations were also accepted from the thousands of guests who visited the resorts during the holiday weekend and the combined contribution to American Red Cross and Canadian Red Cross totals $30,528.
"Our thoughts and prayers remain with the people of Haiti and the courageous volunteers, military troops and medical personnel from around the world who have come to their aide," said John Kircher, president of Boyne Resorts’ western operations. "With the true depth of this catastrophe still unmeasurable, we understood the importance and impact of quick action and hope this donation helps to provide much-needed assistance."
Using the company’s communications resources including databases and social/community networks, Boyne Resorts was able to quickly inform the public of its commitment and their opportunity to donate throughout the holiday weekend. Additionally, links and contact information for donating directly to Red Cross were shared. Stephen Kircher added, "We hope that by highlighting at our resorts the need to support Haiti relief efforts, we perhaps spurred some to contribute at a level higher than they may have otherwise."
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