NEW YORK (AP) --
Looking to beef up your mojo this holiday season? Burger King may have just the thing.
The home of the Whopper has launched a new men's body spray called "Flame," which it describes as "the scent of seduction with a hint of flame-broiled meat."
The fast food chain is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked, except for an animal fur strategically placed to not offend. The marketing ploy is the latest in a string of virile ad campaigns by the company.
Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food "virgins" pitting the Whopper against McDonald's Big Mac.
(Copyright ©2008 by The Associated Press. All Rights Reserved.)
